Now, as a nation, we don't promise equal outcomes, but we were founded on the idea everybody should have an equal opportunity to succeed. No matter who you are, what you look like, where you come from, you can make it. That's an essential promise of America. Where you start should not determine where you end up.

It is by its promise of a sense of power that evil often attracts the weak.

Love is a promise, love is a souvenir, once given never forgotten, never let it disappear.

The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.