The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

I slept and dreamt that life was joy. I awoke and saw that life was service. I acted and behold, service was joy.

The National Park Service shot a mule in the face. He survived but had trouble swallowing and often food came out of his nose.

The taxpayer - that's someone who works for the federal government but doesn't have to take the civil service examination.

If I have done the public any service, it is due to my patient thought.

A business absolutely devoted to service will have only one worry about profits. they will be embarrassingly large.